Solidor had a wonderful 2013 and that's all thanks to you guys, our customers, business partners and installers. Well, so far 2014 hasn’t been too bad either, part of sustaining the kind of growth that we have been experiencing over the past year means looking at our stats from last year and comparing them to our current progress.
There’s a few things here at Solidor that we track our online progress on and all of these stats are showing that things are looking good for 2014! The following stats are from Jan 2013 to Jan 2014.
Starting at the top our web traffic has increased by an extremely positive 311% since Jan 2013 and unique visitors is up by the marginally larger number of 342%. This shows that the improvements we have made to the Solidor site over the last year, as well as our marketing activities have resulted in a much friendlier online experience that is actively encouraging traffic.
Social media is something that more and more business’ have started to realise is an important aspect of the marketing mix. At Solidor we are proud to say that we adopted social early on and our efforts appear to have paid off. The referrals we’ve had through our social networks,Facebook and Twitter are up by over 224% in the past year! On top of that we have received increased feedback through our social channels from the installers who are part of our ever growing network posting installation photos and reporting increased sales since New Year.
Web enquiries in general have seen a markedly large increase since this time last year. In fact, enquiries have risen by a staggering 777% over the last 12 months, something we feel reflects the marketing efforts that the company has undertaken as well as the high quality product and customer service that we have always aimed to supply.
There have been a few reports this year stating that 2014 could be the year that the industry and home improvement in general sees a positive upturn as customers seek to improve their properties and we hopefully begin to put the double dip recession behind us as a country.