On Friday 29th November 2013, Solidor was presented with the G13 Award for Promotional Campaign of the Year – Retail, after an incredible consumer led marketing campaign, that has generated considerable leads for their Recommended and Premium Installers.
In the glitzy and glamorous G-Awards only the very best companies are presented with an award, something that Solidor are being increasingly used to, with two other local business awards in the last two years. The composite door pioneer also sponsored the GM Fundraising casino, which raised over £1,100 on the night.
Retail campaigns are notoriously difficult to make effective for companies that are primarily set up to deal with the trade. Yet Solidor’s entry was packed with impressive statistics such as the introduction of 375 Recommended and Premium Installers, the growth of web traffic by 94.7% and a 532.46% increase in leads from the website for the first 7 months of 2013.
The company has also launched number of other retail initiatives, which have recently been on display at Grand Designs including the ‘Sounds Like a Solidor’ test, which encourages homeowners to consider the difference between the Solidor solid hardwood core and a typical foam filled composite door.
Gareth Mobley, managing director of Solidor Group commented: “I can’t tell you how thrilled we all were to win the award, as a number of members of staff were on the table and it was important to share this with them. The award shows just how much we are growing as a brand not just in the trade, but in the eyes of the consumer.’