Solidor, the composite door pioneer, continues to launch industry firsts and yet the launch of their Recommended Installer scheme is arguably one of their most impressive yet. Not only that, it’s free to join as is their range of marketing support materials.
The Recommended Installer scheme is the first of its kind in the composite door sector and is designed to drive sales leads with installers facing two options: option one is to become a recommended installer and option 2 is to become a premium installer when they have Solidor products on display in a showroom or similar environment. All installers are then listed on the new consumer facing Solidor website at www.solidor.co.uk.
The new website has been developed with SEO in mind and Solidor are also harnessing a major Pay Per Click (PPC) campaign to drive homeowners to the website and then to encourage them to find their local Recommended Installer. Both Recommended and Premium Installers are listed and it is made clear to the homeowner what the difference between the two is.
In addition to the website, Solidor will also be harnessing Twitter and Facebook to interact with consumers with promotions, offers and competitions. There will also be a range of showrooms support materials, door drops and product samples for Recommended and Premium Installers.
Gareth Mobley, managing director of Solidor Group comments: “This is one of the most important milestones for us as a business and for the composite door sector as a whole. It’s a big investment by us for our valued customers and will be completely free of charge – it’s our way of giving them something back in return for their loyalty.’
