We’ve launched a new, powerful Network Development Programme for 2018. First up is an upgrade of the Installer Search Engine on solidor.co.uk.
Designed to offer consumers complete transparency when selecting a door supplier, the aim of the new initiative is to promote the facilities of their nearest Solidor retailer via a postcode driven search.
Trade partners are no longer categorised as ‘Premium’ and ‘Recommended’ and have instead been replaced by a series of icons which represent a number of business criteria and standards. These were assessed, following a trade audit carried out in 2017, and cover a variety of relevant measures, such as the nature of any showroom, what product they offer, and even whether they have FENSA or CERTAS certification.
There is also a further icon for those companies that manufacture their own Solidor using a different frame, hardware and accessories. All designed to inform the consumer and give them a better understanding of the business that they are potentially working with.
Another part of the Network Development Programme is an award for ‘Showroom of the Month’, which will reflect those companies that provide an outstanding sales environment for consumers. In addition, new Solidor owners will be encouraged to allow their door to be professionally photographed and included in the popular Lifestyle Brochure, with the incentive of a £100 Amazon voucher. There will also be a number of other initiatives launched throughout 2018.
Gareth Busson, head of sales and marketing at Solidor Group, commented: ‘The new Network Development Programme has been carefully structured, after a full audit of the way in which we engage with trade partners and consumers. The first stage has already been implemented and the feedback has been enthusiastically positive.’
He continued: ‘Other programme benefits will also come to fruition during the year and collectively these will really set the Solidor proposition apart in the fast-moving composite door sector.’
