As part of our new Network Development Programme for 2018, we’ve just launched a revolutionary Press Office for our installer partners, to enable them to generate strong press coverage on a more local basis and to support their other marketing activities.
Research has shown that PR, while one of the most powerful tools within the marketing armoury in the fenestration sector, is less so adopted by installer partners in the consumer sector. Our move to introduce a customer Press Office further highlights the fact that we’re continuing to invest in new ideas and fresh thinking.
Local papers both in print and digital format are always looking for content and so with direct access to the PR, brand and marketing consultancy of Solidor Group, our customers can look to reap the benefits of editorial coverage directly and within the brand guidelines set by Solidor.
Gareth Busson, head of sales and marketing of Solidor Group commented: ‘The launch of the Press Office is another marketing initiative designed to set our customers apart and to help them fulfil further sales of our composite doors. If they already have existing advertising campaigns within their respective local media, then we can maximise the value of this with powerful and incisive PR.’
For further information about the benefits of becoming a Solidor partner, call 01782 847300 or e-mail enquiries@solidor.co.uk. You can also find out further information at www.solidor.co.uk and add to their considerable following on Twitter @solidor.
