Pioneers in the composite door market, Solidor, are now taking their branding to a new level; the road and the track. This is thanks to the launch of BH-Solidor-WAM Youth, a Pro/Elite bike team who are based in the Cotswolds.The bikes are supplied by the Spanish BH brand plus a whole host of other sponsors, along with supporting a local youth-based charity, the team are already building an impressive reputation in the UK peloton. The team is run and owned by Iain McInnes of McInnes Communications Ltd, along with three support staff and a team of thirteen riders.The riders include one of the UK’s top junior riders, a number of under 23 riders, several former national champions, a former Olympian and Owen James, whose sister Becky has already won two world championships at the age of 22. As well as riding the Elite series in the UK, which is the highest standard of domestic racing, the team will also be riding the Tour of Malta and the Ras Mumhan in Ireland.As well as this, the team has been offered a guest spot at the Tour Series, which is set to be televised on ITV 4 during May and June. This event involves close circuit racing in city centres and attracts thousands of spectators for each event, and it culminates in a race around Canary Wharf on Thursday 5th June. Given the fact that cycling is now the third most participated sport in the UK, with two million adults now riding bikes at least once a week, the exposure for Solidor will simply be fantastic.
Speaking about the new sponsorship deal, Gareth Mobley, managing director of Solidor says: ‘It’s great to be involved in sponsoring a team and as most people know I’m a passionate cyclist as is our PR man Iain McInnes. I’m particularly looking forward to seeing the team race round the streets of Stoke in May, just a few miles from the factory.’
For more information on the team log on to www.bh-solidor-wamyouth.co.uk or add to their Twitter following @BH_Solidor_WAM. For further information about Solidor, you can contact us via e-mail firstname.lastname@example.org or phone 01782 847300.